Dr. Krape Dentistry: 3X ROI in one of Florida's most competitive dental markets

Client: Dr. Krape Dentistry, Lake Park, Florida
Services: Digital Marketing Strategy · Google PPC · Meta Ads · Geofencing · Lead Tracking · Web Chat & Online Scheduling

The Challenge

North Palm Beach County is a magnet for retirees and affluent seniors — and dentists know it. Solo practitioners and national franchises alike have flooded the market, creating heavy oversaturation and some of the fiercest dental competition in Florida.

Against that backdrop, Dr. Krape Dentistry has served the community for over 40 years. Though Dr. Krape is now retired, the practice continues to thrive at its Lake Park location with trusted dentists practicing under its established name. The challenge: keep a four-decade-old practice front and center in high-growth areas like Jupiter and Palm Beach Gardens — while competing against newcomers with deep marketing budgets.

The Approach

This engagement spans one of the greatest shifts in marketing history — from the Yellow Pages era to the digital age. Over many years, we’ve continually evolved the practice’s strategy:

Then: Yellow Pages, directory and magazine ads, direct mail, and postcards
Now: Aggressive Google pay-per-click campaigns and Meta (Facebook/Instagram) social media advertising
Precision targeting: Geotargeting and geofencing initiatives that focus ad spend on the specific high-growth neighborhoods where new patients live
Keyword strategy: Highly customized keyword and key-phrase selection, refined continuously to capture patients at the moment they’re searching for care
Measurement: A lead generation and tracking infrastructure that ties every marketing dollar to results — with full transparency for the practice

The Solution

The current program pairs precision digital advertising with a frictionless patient experience. Geofenced Google and Meta campaigns put Dr. Krape Dentistry in front of the right audiences in Jupiter, Palm Beach Gardens, and surrounding communities — and when prospective patients arrive, online scheduling and instantaneous web chat make it effortless to book an appointment on the spot. No phone tag, no lost leads.

Because every lead is tracked from first click to booked appointment, we can measure performance the way it should be measured: marketing spend versus new patient lifetime value — not vanity metrics.

The Results

3X return on marketing spend, measured against new patient lifetime value
Sustained visibility in high-growth, high-competition markets
A 40+ year practice that continues to attract new patients against national franchises
A seamless, fully tracked patient pipeline — from ad click to booked appointment

In the Practice’s Words

“They are amazing with our dental practice and go above and beyond with marketing and our website! Always monitoring, adjusting, recommending new technology, and keeping us front and center in a very competitive area. The lead generation and tracking infrastructure is quite impressive, and they’re always transparent with results.”

— Dr. Krape Dentistry, Lake Park, Florida

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